SEO or search engine optimization is the fusion of art and science technology and marketing skills together into a finely tuned site to be search engine friendly, ranking well for specific keywords and phrases, and for your audience from the perspective of buyers and sellers. Although SEO is not completely a technical marketing process, it does require a fair amount of technical knowledge of what constitutes search engine-friendly web design. Certain web design elements can either help your search engine rankings or hurt them. You simply have to know which is which.
Most SEO?s should give you some information on where your site stands currently. You link, keywords, where you rank on major search engines etc? Or, do one yourself. My article ?Google?s Helping hand? show you free tools that can help you evaluate where you are on search engines. Don?t go into any seo work blindly. Know where you stand before and after. Similarly, as an SEO, if you don?t know what your client needs to see, in terms of numbers, how can you justify your income from them? If search engine referrals have gone up, but conversion haven?t then there is no immediate value to the client.
A keyword tag is for keywords, but not for any keywords. You can?t just stuff this tag with keywords that your entire site is related to. The tags should reflect keywords only on that particular page; not the entire site and not every keyword you think your site might be searched on. It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these to stuff keywords. Search engine optimiser likes Google is interested in what is on the page. More specifically, what visitors can view? In my opinion, the abstract tag has no place on a site. Seo agency Australia will help you a lot.
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